Mercedes de Miguel
Understanding Your Audience's Secrets
↓ Read our success story
SectorFashionTeamMarketing Strategy, SEM, PPC, and Data Analytics.
Mercedes de Miguel is a renowned Spanish designer and brand with a presence in over 500 multi-brand retail points in Spain, France, and Portugal. While the brand already has its own direct sales channels, it aims to create a similar experience in the digital world.
↗ Visit WebsiteA New Approach
The brand approached LIN3S with the goal of increasing online sales to end customers, eliminating intermediaries and without conflicting with its existing distribution network.
At the same time, they sought to acquire new female customers, targeting a mature audience less inclined to shop online.
Entering the Digital Space
It began with the creation of an outlet section on the website, and continuous campaigns were run for four months to attract more people to this channel.
Additionally, new direct communication channels were opened with the customer database, tailored to their characteristics and profiles, following an analysis of their purchasing behavior.
Impact
+247%
Users+150%
Sales+152%
Revenue+127%
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