Forum Sport

An E-commerce to Rule Them All

↓ Read our success story
Forum Sport | Casos de éxito
SectorFashionTeamDevelopment, UX, SEO, and Data Analytics

Forum Sport is a multi-brand store for sports clothing and footwear that, together with LIN3S, is facing the renovation of its e-commerce platform with a clear user-centered approach.

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The Challenge of Improving Success

With a long history, the challenge at hand is to maintain and improve its positioning after the e-commerce change, as well as align with the product and customer strategy.

Evaluating Before Migrating

Prior consultancy work is essential to address all the new needs that arise. Scalability is the key.

SEO is given significant importance to ensure a risk-free migration.

The Results

As a result, during the year 2020, after some time with the new e-commerce platform, traffic has grown by 30%, reaching nearly 25 million sessions.

Revenues have experienced a 59% growth, approaching almost €35 million. The conversion rate has also increased by 12%. It’s worth noting that organic traffic has grown by 16%, with a 32% increase in conversion rate and a 60% increase in revenue.

Impact
+30%
traffic
+59%
revenue
+12%
conversion rate
+16%
organic traffic