An incredible experience for unmatchable supports

Athletic Club has a wide audience interested in what they have to share- it both equally large and diverse. It is precisely because of that which made a sound strategy and structure email marketing one of the core elements of the project. Our strategy allowed for proper segmentation and distinction between the different audience typologies in order to share the right messages at the right time.

This is a multichannel strategy- when we talk about marketing campaigns we’re referring to how we adjusted the effort used on each campaign and in which channels it was transmitted, along with the different sectors of the target audience.

Without magic formulas. The assigned budgets are adapting according to what works best in each case, thanks to daily follow-up of the data.