Aldeas Infantiles
Digital transformation to help in the real world
↓ Read our success story
SectorNGOTeamStrategy, Data Analytics, CRO, UX, Web Design, SEO and Content
We empowered the role of the website as a channel to attract and communicate with clients. We did it basing our strategy on three principle premises: User experience, effective content management and conversion optimization.
↗ Visit the websiteKnow the user, act in consequence
The organization of the content and the transparency of the communication were both objectives in and of themselves, putting the user at the center of the entire digital strategy. Through a Data Analytics and Intelligence project, we gained insights about users’ behaviour which helped us better orient our digital actions and create an optimal navigation experience.
With the key in hand
A simple content manager tailored to the necessities of Aldeas Infantiles completes a series of templates to be used when it is necessary to urgently launch a campaign. And now it’s automated.
Optimize the conversion
We optimized all the functionalities, forms, landing pages, and conversion processes in order to promote the growth objectives while resources are captured.
Impact
3min
To put a new personalized campaign into production9
Identified levels of commitment providing more actionable segmentation19%
Increase of the average annual contribution from members230K
E-commerce events tracked more precisely20%
Revenue from mobile devices (€)Other success stories
