A Guggenheim for every visitor

Through analysing content consumption, we put the focus on that which interests users most. We use it to know what users find most attractive when sending out strategic content identified by the museum to reach their objectives.

We want to know and understand the users’ interests, attending to their motivations instead of their identities, which gives us a great foundation of knowledge and allows us to rethink the museum’s offer.

In the same way at the white walls of the museum give protagonism to the works they support, we designed a website that gives all the importance to meeting the users’ needs and interests.