Luxury Villas
↓ Read our success story
Casangular Exclusive constructs and sells two developments called Sybaris and Insigne. These are luxury villas in Tenerife located in the residential area of Rokabella, Costa Adeje.
↗ Visit WebsiteCasangular Exclusive approached LIN3S with the challenge of selling all the villas from their last two promotions in Costa Adeje. At that time, the digital channel was not sufficiently developed, so we became their strategic digital partner to assist in the sales effort.
A strategic plan was developed, defining the channels and actions that would provide the most value and were most aligned with the business objective.
Landing pages were created for each promotion with messages tailored to the stages of the promotions.
Email marketing and campaigns played a crucial role in qualifying the audience at each stage of the conversion funnel.
The online medium became the primary source of high-quality leads for Casangular, leading to the complete sale of the first promotion:
- More than 1000 leads from Facebook Ads and over 500 leads from Google Ads at an average CPL (Cost Per Lead) of 36€.
- Improved CPL performance month by month.
