A B2B in the final user’s top of mind
↓ Read our success story
Beissier offers solutions for preparing and repairing surfaces and is known for its flagship brand: Aguaplast. The sales are done through a distributor, so the real challenge is how to approach the final user and stay top of mind when they find themself in front of the product line.
↗ Visit the websiteA strategy based on content marketing created with a 360º orientation. Through a digital magazine in which the user finds practical and simple solutions for their house, we generated an entire digital consumption ecosystem providing both valuable content and useful functionalities.
Different strategies based on data exploitation in order to get to know the readers and users inside the digital ecosystem we created. We know how they are and what their interests are so we can personalize the content we offer.
Through a content and SEO strategy, both for the magazine as well as the social challenls and with the diversification of the methods for lead capturing, we achieved to maintain the active attention and participation of the users without damaging user experience.
