Filling a Football Stadium from Your Couch

Aware of the role that digital can play in reducing the impact of the pandemic on society, LIN3S is committed to generating initiatives that allow people to reclaim spaces they cannot access at the moment.

In light of the Copa del Rey final between Athletic Club and Real Sociedad on April 3rd, LIN3S proposed a digital action to EITB, allowing users to ‘virtually’ attend the match and choose which team to support, with the goal of filling the La Cartuja football stadium.

This initiated a race against time, resulting in the creation of https://www.eitb.eus/es/baiedobai/. In just 3 days, the platform was ready for users to support their team and share the action.

The platform was set up in a high-availability environment to handle high traffic.

The initiative wasn’t widely publicized, so LIN3S created some creatives for social media channels, quickly spreading the initiative.

WhatsApp became the primary channel for sharing access to the platform, and the La Cartuja stadium quickly reached capacity, with over 70,000 users signing up in just over 2 days, exceeding the stadium’s 60,000-person capacity.