Internal Control External Vision to Sharpen How Decisions are Taken
↓ Read our success story
The Universitat Oberta de Catalunya (UOC), which is a leader in online education, tasked us with their analytics strategy, configuration, and metrics. On top of giving their team the skills to make them as autonomous a possible in terms of their data management, we gave them monthly support regarding SEO which is vital in their sector.
↗ Visit the websiteSome years ago, the UOC understood that data analytics gave them both control over their internal and external environments.
All of this was done with the intention of taking more precise decisions as they had previously depended exclusively on traditional sources of information.
Thanks to all of the data generated, the UOC is now able to create more optimized Google Ads campaigns or choose where they want to place strategic information inside their digital environment.
Through the implementation of the improved Ecommerce we can more specifically measure what happens during the purchasing process. In this way we are not only measuring the moment in which a conversion happens, but also we can get a fuller vision of the user’s behaviour.
In this way, we can base our actions on the content structure inside the platform in order to help the user have an easier purchasing experience or to see if there is an error is preventing them from reaching that point.
We constantly audited the SEO of the entire ecosystem to improve and position all of the relevant information for the UOC while supporting seasonal campaigns alongside the more static information inside the ecosystem.
